Bijnor’s herbal tea makes a splash at Brics dinner
A women's self-help group from Bijnor, India, gained international recognition after their herbal tea was served at the 2026 BRICS summit. The product, supported by local government initiatives, saw a surge in demand following an endorsement by Prime Minister Narendra Modi.
Why it matters
It highlights the success of government-backed rural entrepreneurship programs in empowering local communities and scaling indigenous products to global platforms.
Bijnor: A whiff of Bijnor’s rural ingenuity wafted through the high-level corridors of the Brics Summit 2026, as an indigenous herbal brew crafted by a women’s self-help group was served to heads of state and global dignitaries at the gala dinner in New Delhi on Saturday.Branded as Vidur Prerna Swadeshi Herbal Tea, the blend is produced by a collective of women in Lakkhiwala, a remote hamlet situated 50 km from Bijnor district headquarters under Kotwali Dehat block.The organic brew, crafted from a traditional mix of giloy, mulethi, raw turmeric, cardamom, and fennel, infused with a spray of lemongrass water, achieved national prominence after Prime Minister Narendra Modi praised its taste and medicinal properties during his Mann Ki Baat broadcast on July 26.The national spotlight triggered a surge in demand, with distributorship inquiries pouring in from across the country and a visit from a NITI Aayog delegation.“Prime Minister’s appreciation greatly boosted…
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in