Bihar's Sattu, Odisha's Coffee And More: What's Inside BRICS Goodie Bag
India is showcasing local cultural products and superfoods, such as sattu and Arabica coffee, in goodie bags for delegates attending the 18th BRICS Summit in New Delhi. The initiative aims to promote Indian goods on an international stage.
Why it matters
The use of diplomatic events to promote local products is a key part of India's 'vocal for local' economic strategy to boost domestic industries.
India is set to give local and foreign journalists and delegates attending the 18th BRICS Summit a taste of its culture and local products through a special goodie bag. The summit will be held at Bharat Mandapam in New Delhi on September 12 and 13.The hamper, prepared for journalists and delegates attending the summit, includes nine items, with products from different parts of the country. NDTV journalist Simrin Gupta shared a video on Instagram showing what is inside the BRICS goodie bag."India is going vocal for local," Gupta said while unboxing the hamper.One of the items that stands out is sattu from Bihar, which Gupta described as one of Bihar's, best-kept secrets.
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