Bigger profile comes with a formidable challenge for Deepak Mhaskey
Deepak Mhaskey has been appointed as the BJP's new national social media convener, tasked with engaging the youth through digital platforms. His appointment marks a shift in strategy as the party seeks to modernize its communication style.
Why it matters
The role of social media in political campaigning is increasingly critical, and this appointment signals a strategic pivot in how the BJP interacts with younger demographics.
Deepak Mhaskey — whose name was announced as the Bharatiya Janata Party ’s new national social media convener on Monday (August 17, 2026) — is seen as a strong backroom figure in his home State of Chhattisgarh . However, taking up a bigger role at a time when the party is being forced back to the drawing board to connect with the youth, the spotlight is expected to be firmly on him and his team.
Soon after Mr. Mhaskey’s name was announced, the 58-year-old Chemistry professor-turned-politician was asked how he would engage with the youth, to which he replied that it would be through “reels” and that they [the youth] were already on social media and the party would try to reach them through the same.
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