Bigger profile comes with a formidable challenge for Deepak Mhaskey

Deepak Mhaskey has been appointed as the BJP's new national social media convener, tasked with engaging the youth through digital platforms. His appointment marks a shift in strategy as the party seeks to modernize its communication style.
Deepak Mhaskey — whose name was announced as the Bharatiya Janata Party ’s new national social media convener on Monday (August 17, 2026) — is seen as a strong backroom figure in his home State of Chhattisgarh . However, taking up a bigger role at a time when the party is being forced back to the drawing board to connect with the youth, the spotlight is expected to be firmly on him and his team.
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