Big tech must deal with scam ads under Ofcom proposals
Ofcom has proposed new regulations requiring major tech platforms like YouTube and Instagram to take proactive measures against scam advertisements. Companies failing to comply with these safety standards could face significant financial penalties.
Why it matters
This move marks a significant regulatory push to hold tech giants accountable for fraudulent content that impacts consumer safety and financial security.
Image source, Getty Images By Liv McMahon Technology reporter Published 1 hour ago Platforms like YouTube, Instagram and TikTok will need to take action to deal with scam adverts, under new proposals from Ofcom.
The regulator has published draft measures it says big tech should take to protect people from falling victim to fraudulent ads online - along with a list of services which will face more responsibilities under the Online Safety Act (OSA).
It says more than half of UK adults have come across potentially fraudulent ads online, with over a third seeing them often.
If the draft measures pass into law, firms which fail to comply could be made to pay £18m or 10% of global turnover - whichever is greater.
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