Big tech is 'terrified' of AI agents wiping out ad revenue, says Billions Network CEO

Share Share this article Copy link X icon X (Twitter) LinkedIn Facebook Email Big tech is terrified of AI agents wiping out ad revenue, says Billions Network CEO Evin McMullen’s view on AI agents disrupting Google’s and Facebook’s business model was previously shared by Cardano Founder Charles Hoskinson and Cloudflare CSO Stephanie Cohen. By Olivier Acuna | Edited by Shaurya Malwa Jun 3, 2026, 6:51 a.m. 2 min read Make preferred on Evin McMullen of Billions Network said Big Tech firms are trying to find new ways to profit from advertising as AI agents become a greater reality. (Olivier Acuna/CoinDesk) What to know : Tech and telecom giants are increasingly alarmed that AI agents, which do not respond to visual ads, are undermining the display advertising model that has long funded the internet. As AI agents scrape, summarize and keep users inside automated workflows, non-human traffic now exceeds human engagement, threatening traditional web discovery and revenue systems. Billions Network, whose cryptographic tools are used by more than 9,000 corporate and sovereign developers, is emerging as a key on-chain infrastructure provider for accountable AI agents, with clients ranging from TikTok and HSBC to Indian government programs. The legacy financial and digital frameworks propping up the current internet architecture face an imminent, existential crisis.