Big Brother UK announces major show first ahead of new-series launch this weekend
Big Brother UK is introducing a public-facing 'dry run' livestream featuring social media creators ahead of its new season launch. The show aims to build anticipation by allowing viewers to watch the test process for the first time.
Why it matters
This marks an evolution in reality television production transparency and audience engagement strategies in the digital age.
Big Brother UK has announced a big show first, with the series set to undergo a livestreamed "dry run" ahead of the new season launch this weekend. The reality show is due to return on Sunday (13 September) as viewers meet the new batch of housemates.However, before that, creators The Bov Boys are set to move in for a 24-hour stint for the test run, which was previously done behind closed doors by the team. It's the first time the test run will be available to watch to the public.The run will stream on Twitch, ITV Reality and YouTube from tomorrow (12 September) at 12pm.Related: Best streaming servicesThe Bov Boys consists of I'm a Celebrity… Get Me Out of Here!
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