Bhadragiri Mart, a tribal women-led enterprise, bags State-level award
Bhadragiri Mart, a tribal women-led enterprise in Bhadrachalam, received a State-level award for its innovative tourism products. The store, supported by the Integrated Tribal Development Agency, sells natural products like millet biscuits and wild honey to tourists.
Why it matters
The success of this enterprise demonstrates the potential for tribal self-help groups to achieve financial independence through sustainable, locally-sourced tourism products.
Bhadragiri Mart, an enterprise managed by local tribal women’s self-help groups (SHGs) in Bhadrachalam, has bagged the State-level Best Innovative Tourism Project/Products Award.
Within six months of its establishment, Bhadragiri Mart won the State-level award, highlighting the entrepreneurial efforts of tribal women’s SGHs with the support of the Integrated Tribal Development Agency (ITDA), Bhadrachalam.
The grocery store has earned a reputation among devotees and tourists visiting the historic temple town for its range of wholesome and natural products known for their nutritional value and authentic flavours.
ITDA Project Officer B. Rahul received the award from Deputy Chief Minister Mallu Bhatti Vikramarka at a function held in Hyderabad on Saturday to mark World Tourism Day, according to ITDA sources.
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