Beyond likes and views: Turning social media
The Sweet Kids Foundation is using social media platforms like TikTok to turn viral dance content into a tool for education and financial support. The group emphasizes that talent, when paired with discipline, can provide opportunities for youth from resource-limited backgrounds.
Why it matters
It highlights the potential for social media to serve as a constructive platform for youth development and economic empowerment.
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Beyond likes and views: Turning social media into a tool for purpose
“Neither can internet popularity guarantee a successful future. But when technology is used responsibly alongside education and practical skills, it can give talented young people access to audiences and opportunities that previous generations did not have."
After attending school, the group come together during their free time to create content and interact with their online community through livestreaming.
For millions of young people around the world, social media is a place to watch videos, follow trends and connect with friends.
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