Between U & I raises glass to connection with Rupert & Rothschild
The #BetweenTheToast series by Between U & I hosted an event featuring Rupert & Rothschild Vignerons to promote social connection through wine and food. The evening focused on creating an intimate, non-formal atmosphere to foster community and storytelling.
Why it matters
It highlights the growing trend of experiential marketing where brands prioritize consumer connection and community building over traditional sales pitches.
On Saturday, Between U & I’s #BetweenTheToast series delivered the latter, bringing together good food, exceptional wine and an intimate crowd for an evening that felt as much like a social occasion as it did a tasting. The latest installment celebrated Rupert & Rothschild Vignerons, the renowned Franschhoek estate.Its Global Sales and Marketing Manager, Carla Malherbe, hosted guests through an evening centred on the estate’s signature trio of Baroness Nadine Chardonnay, Classique and Baron Edmond.Served alongside a selection of tapas, the wines gave the evening a distinctly indulgent character.Glasses were filled, plates circulated and conversations stretched across the tables as guests settled into an atmosphere that was polished without feeling overly formal.For Between U & I, that balance is at the heart of what the #BetweenTheToast series is trying to create: a place where food and drink are not simply served, but become the reason people slow down, connect and…
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