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The Verge·2 min read·easy

Best Buy is selling an RTX 5080 for more than the RTX 5090’s MSRP

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Stevie Bonifield
Best Buy is selling an RTX 5080 for more than the RTX 5090’s MSRP
✦AI Summary

Best Buy has listed an Asus ROG Astral RTX 5080 GPU for $2,099, a price point that exceeds the MSRP of the more powerful RTX 5090. This pricing anomaly reflects ongoing component shortages and broader industry trends of rising GPU costs.

Why it matters

Rising hardware costs impact the accessibility of high-end computing and gaming, potentially signaling a shift in the consumer electronics market due to supply chain constraints.

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Best Buy has raised the price of the Asus ROG Astral RTX 5080 OC to $2,099 — the first time a major US retailer is directly selling an RTX 5080 for more than the $1,999 MSRP of the RTX 5090, VideoCardz reports. The ROG Astral RTX 5080 OC now costs 40 percent more than its launch price of $1,499, and over double the $999 MSRP of the RTX 5080 Founders Edition.

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