Bengaluru’s luxury label Advaya reworks paisley for the modern heirloom
Luxury design label Advaya has launched 'Eternal Series II', a collection that incorporates the traditional paisley motif into modern Kanjeevaram saris and menswear. The series explores the concept of clothing as a modern heirloom.
Why it matters
This reflects the ongoing trend of luxury brands blending traditional Indian craftsmanship with contemporary design to appeal to modern consumers.
Bengaluru’s luxury label Advaya reworks paisley for the modern heirloom left A weave from Eternal Series II Special Arrangement Special Arrangement https://th-i.thgim.com/public/life-and-style/fashion/flilr5/article71587015.ece/alternates/FREE_1200/Eternal%20Series%20II%20Advaya%20%203.jpg In Eternal Series II, House of Angadi’s luxury design label Advaya brings the paisley motif to Kanjeevaram saris, embroidered blouses and menswear, exploring cross-cultural design and the idea of clothing as a modern heirloom Six years…
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