Bengaluru hospital urges women to make breast awareness a monthly habit
HCG Cancer Hospitals has launched a nationwide campaign titled 'Left Right Kiya Kya?' to encourage women to perform monthly breast self-examinations. The initiative aims to promote early detection by making breast awareness a routine habit beyond the traditional October awareness month.
Why it matters
Breast cancer is a leading cause of cancer-related mortality among women in India, and early detection significantly improves survival rates.
Bengaluru hospital urges women to make breast awareness a monthly habit left A breast cancer awareness poster. Campaigns typically focus on breast cancer awareness in the month of October. Dusan Stankovic Getty Images https://th-i.thgim.com/public/incoming/81xkxn/article71603911.ece/alternates/FREE_1200/Enabling-breastGOKGK5DE3.4.jpg.jpg Dusan Stankovic Breast Cancer Awareness month with ribbon and woman Launches ‘Left Right Kiya Kya?’ campaign to promote three-minute monthly check and timely medical advice Bengaluru A Bengaluru-based private hospital has launched a campaign encouraging women to make breast awareness part of their monthly routine, with a simple reminder to look for changes, become familiar with how their breasts normally feel, and seek medical advice if anything unusual is noticed. The nationwide campaign, ‘Left Right Kiya Kya?’, was launched by HCG Cancer Hospitals with the aim of extending breast cancer awareness beyond October, when campaigns typically focus on the disease. It encourages women to spend three minutes every month paying attention to both breasts.
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