Ben Affleck says he had a ‘heart attack’ when he first saw what AI could do — then he used it in his movie
Actor Ben Affleck discussed his initial fears regarding AI's impact on the film industry and his subsequent decision to create his own ethical AI training datasets. He aims to use these tools to support filmmakers rather than replace them.
Why it matters
Affleck's approach represents a growing trend among high-profile creatives attempting to balance technological efficiency with intellectual property rights and artistic integrity.
Ben Affleck said his company's AI tools are designed to support, not replace, people working in film. Matt Winkelmeyer/Getty Images Ben Affleck said his first close look at AI gave him a "heart attack." He then built a company that spent eight months shooting footage to train AI tools for film crews. Affleck said he used AI on his upcoming film, "Animals," but won't say exactly how. Ben Affleck said he wants AI to support filmmakers and artists in the creative process. Speaking at the Bloomberg Screentime event in Los Angeles over the weekend, Affleck said his company's AI tools are meant to help creatives work more efficiently, not make them obsolete. Affleck said his interest in AI grew after he started a visual-effects company, and he was able to use his celebrity status to get a closer look at the early work coming out of Google and OpenAI.
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