Belkin’s first trackers come ready to attach to your gear.
Belkin has launched a new line of Bluetooth trackers that feature built-in attachment mechanisms like lanyards and key rings. The devices are compatible with Apple and Google tracking networks and include specialized options like a wallet card and a magnetic stand.
Why it matters
This product launch expands the consumer market for item trackers, offering more integrated hardware solutions that reduce the need for third-party accessories.
After selling accessories for attaching Apple’s AirTags to everything from keys to backpacks, Belkin is introducing its own trackers that work with either Apple’s Find My or Google’s Find Hub tracking networks. In addition to compatibility with Android and iOS, what differentiates these trackers from AirTags and Google’s recently announced Pixel Tag is that you don’t need to buy any additional accessories, cases, or hardware to attach them to items. They come with lanyards or key rings already integrated into their designs.
[Image: The $15 Belkin SureFind Spot (left) and $25 SureFind Loop Cable Tag (right). https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/belkintracker2.jpg?quality=90&strip=all]
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