Being "intentional" with content will help brands win in GEO, says Chime's top marketer, Vineet Mehra
Chime CMO Vineet Mehra emphasizes that brands must be intentional about content creation to succeed in the era of Generative Engine Optimization (GEO). He suggests that smart utilization of AI tools is essential for improving brand discoverability within large language models.
Why it matters
The rise of AI-driven search requires a fundamental shift in how brands approach content strategy to remain visible to consumers.
"The marketers that are going to win in organic growth in this next era are the ones that are very intentional about where they use this content, and where they create this content," said Vineet Mehra, chief growth and marketing officer at Chime. Mehra spoke to CMO Insider at the 2026 Cannes Lions Festival of Creativity. Mehra said that companies are getting smarter at using the tools proliferating now, which help brands improve discoverability in large language models. Read the original article on Business Insider
The content focuses on professional marketing strategy and industry adaptation to new technology.
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