Beauty Pie LED mask ad banned over misleading anti-wrinkle claim
The UK's Advertising Standards Authority has banned an advertisement for a Beauty Pie LED face mask for making unsubstantiated anti-wrinkle claims. The watchdog ruled that the company's small-scale study was insufficient evidence to support the product's efficacy.
Why it matters
This highlights the regulatory scrutiny facing the growing at-home beauty technology market and the importance of scientific evidence in consumer advertising.
Share Save Add as preferred on Google Emer Moreau Business reporter Mike Kemp/Getty Images The ad for the Beauty Pie mask appeared on the London Underground in December An advert for Beauty Pie s LED face mask has been banned for making misleading anti-wrinkle claims.
The article reports on a regulatory ruling and includes the company's response, maintaining an objective tone.
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