Beauty advent calendars can cost hundreds - but are they value for money?
Beauty advent calendars have become a popular but expensive holiday trend, leading to increased consumer scrutiny over value for money. Recent backlash against high-profile brands for poor-quality contents has prompted calls for better transparency and product standards.
Why it matters
It highlights shifting consumer behavior where shoppers are prioritizing tangible value and quality over brand-name marketing during the holiday season.
Image source, Getty Images By Lucy Hooker , Daniel Thomas and Faarea Masud , BBC business reporters Published 11 minutes ago It's easy to see the appeal of a beauty advent calendar. Like many women at this time of year, Julia says she often finds herself tempted to splurge on one - especially a perfume calendar. But she takes quite an unsentimental approach.
"I always look at what's in them. If I like enough of the fragrances, I'll buy it," says the 39-year old, who works as a senior commercial manager in engineering.
Luxury advent calendars are supposed to offer the thrill of a surprise but, for Julia, it is more important she actually wants the items inside - a thought that is also striking more and more customers in the wake of the scandal over the Skims calendar.
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