Beats 360 Deliver Customizability and a Revamped Over-Ear Headphone Design

After months of teases and leaks, Beats is officially announcing its new Beats 360 headphone today. Priced at $349.99, Beats 360 represents a rethinking of the Beats over-ear headphone design, with an emphasis on sound quality, comfort, and customizability.

In addition to active noise cancellation (ANC), which utilizes a system of eight microphones to analyze the acoustic environment inside and outside the headphone, Beats 360 also support Transparency mode to still allow you to hear the world around you, while turning off ANC and Transparency activates Adaptive EQ to continually tune acoustic performance.

Personalized Spatial Audio with dynamic head tracking is also supported, allowing users to take full advantage of Apple's platforms that deliver 360-degree Dolby Atmos sound and move within the sound field as they turn their heads.