BBNaija Season 11 Kicks Off As 24 Housemates Battle For Record ₦160m Prize [FULL LIST]
![BBNaija Season 11 Kicks Off As 24 Housemates Battle For Record ₦160m Prize [FULL LIST]](/api/imagekit?u=https%3A%2F%2Fwww.channelstv.com%2Fwp-content%2Fuploads%2F2026%2F07%2FBBNaija-11.jpg&w=3840&q=75)
Big Brother Naija has launched its 11th season with 24 contestants competing for a record-breaking ₦160 million prize. The show features a redesigned house and promises new twists for the participants over the 72-day competition.
Why it matters
As a major cultural phenomenon in Nigeria, the show's record prize and format changes significantly impact the entertainment landscape and social media discourse.
Big Brother Naija officially returned on Sunday night with the launch of its 11th season. Twenty-four contestants, who will compete over the next 72 days for a record grand prize worth ₦160 million, were unveiled.
Hosted by Ebuka Obi-Uchendu, the new edition is themed “Everything Is For The Taking”, also known as “Show Ya Sef”, and promises bigger rewards, fresh twists and a redesigned house as contestants battle for the coveted title.
The eventual winner will walk away with ₦100 million in cash and an SUV, making it the largest prize package in the history of the reality television franchise.
The premiere introduced viewers to contestants drawn from different professions and backgrounds, including entrepreneurs, lawyers, creatives, broadcasters, students, engineers and business owners, all hoping to outwit one another in the coming weeks.
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