BBC's Ski Sunday to end after nearly 50 years
The BBC has announced the cancellation of its long-running winter sports programme, Ski Sunday, after nearly 50 years on air. The broadcaster cited changing audience habits and the need for financial savings as the primary reasons for the decision.
Why it matters
The end of this iconic show marks a significant shift in the BBC's sports programming strategy as it adapts to modern digital consumption and budget constraints.
Image caption, Chemmy Alcott became Ski Sunday's lead co-presenter alongside Ed Leigh in 2021
Ski Sunday, the BBC's winter sports programme, is to end after nearly 50 years.
First broadcast in 1978, it featured the best of winter sports action, with Ed Leigh and Chemmy Alcott its most recent presenting team.
"Changing audience behaviours and the tough financial decisions needed to meet savings requirements mean BBC Sport must continually review how it delivers value for licence fee payers and serves audiences across all platforms. This decision forms part of that process," said a BBC Sport statement.
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