BBC News channel launches on YouTube for viewers in UK and US
The BBC has launched its news channel on YouTube for viewers in the UK and the US as part of a strategy to reach younger, digitally-native audiences. This move aims to provide trusted journalism on platforms where audiences already spend their time.
Why it matters
It reflects the broader shift in media consumption from traditional broadcast to digital streaming platforms and the BBC's adaptation to audience fragmentation.
Image caption, The channel went live on YouTube on Thursday (BBC News presenter Sophie Raworth pictured)
The BBC News channel has been made available to stream live on YouTube for viewers in the UK and USA.
The trial, which began on Thursday , external , has been described by BBC bosses as "a significant step" in expanding access to "trusted, impartial journalism in more places people use every day".
The move is an expansion of what the BBC has already done in other countries, with the news channel also available to YouTube viewers in Australia, Kenya, Nigeria, and Poland.
Broadening access to the service forms part of the BBC's wider strategy to reach digitally-native new and younger audiences.
The channel offers rolling coverage of international and domestic news, as well as breaking news and the latest developments in the worlds of politics, business, technology, culture and sport.
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