Bashing AI data centers makes its way into brand marketing with new Jason Kelce ad
Jason Kelce stars in a satirical advertisement for Garage Beer and Liquid Death that mocks the high water consumption of AI data centers. The campaign leverages growing public skepticism toward AI infrastructure to build brand awareness through humor.
Why it matters
The ad illustrates how AI-related environmental concerns are entering mainstream pop culture and marketing, signaling a shift in public perception regarding the sustainability of tech infrastructure.
Garage Beer A new ad starring Jason Kelce capitalizes on the growing criticism of AI data centers. The ad, for Garage Beer and Liquid Death, nods to data center water consumption. The ad highlights Americans' concerns about AI and the PR battle AI companies face. Bashing AI data centers is all the rage, and brands are cashing in. "AI data centers waste millions of gallons of water," former NFL player Jason Kelce says as he appears to pee into a jar in a new ad for his beer brand, Garage Beer, and the canned water brand Liquid Death. "We want your pee to cool these data centers," Kelce says, before breaking into a song with lyrics like "please give us your pee" and "let's pee on computers together."
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in