Barbie takes centre stage with The Australian Ballet to celebrate 25 years of Barbie in the Nutcracker
Mattel and The Australian Ballet are partnering to celebrate the 25th anniversary of the animated film 'Barbie in the Nutcracker'. The collaboration includes live performances and a new animated special on Netflix to engage both new and legacy audiences.
Why it matters
This partnership illustrates how legacy media brands leverage cross-platform collaborations to maintain cultural relevance and drive consumer engagement.
Mattel Inc. a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, and The Australian Ballet, have announced a partnership to mark the 25th anniversary of Barbie in the Nutcracker , the special that launched the brand’s animated legacy and became a holiday classic.
The content is a straightforward press release-style report on a corporate partnership.
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