Banijay-All3Media-merger-Traitors-Black-mirror-Marco Bassetti
Banijay Entertainment has completed its merger with All3Media, creating a massive global television production entity. The deal aims to scale operations to compete in a rapidly evolving digital media landscape.
Why it matters
This consolidation reflects a broader trend of traditional media companies merging to maintain profitability and market share against digital competitors.
Banijay Entertainment was already the largest independent television producer in the world. So it decided to get bigger.
Banijay’s mega-merger with fellow indie giant All3Media , completed this week, creates a true TV colossus. The new London-based production and distribution group brings together nearly 200 production companies and labels across 25 territories, including the companies that make and sell such shows as The Traitors , Big Brother , Survivor , MasterChef , Peaky Blinders and Black Mirror , some hundreds of thousands of hours of programming, and combined revenues of $8.5 billion.
Coming fast on the heels of the $2.1 billion offer by Comcast-owned Sky to acquire British commercial network ITV , the Banijay-All3Media deal is a further sign that traditional TV is scaling up in an effort to survive, perhaps even thrive, in a rapidly changing digital marketplace.
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