Balapur’s famous Ganesh laddu fetches record Rs 39L as visarjan festivities peak

HYDERABAD: The annual auction of the famed Balapur Ganesh laddu fetched a record Rs 39 lakh during the Ganesh Visarjan celebrations in Rangareddy on Friday.Sam Praneeth Reddy, a 35-year-old businessman from Vanasthalipuram associated with Arban Reality Group, won the prestigious 21-kg Balapur Ganesh laddu with a bid of Rs 39 lakh, news agency ANI reported.Thousands of devotees attended the annual auction. After the final bid, Reddy celebrated the win by posing with the Balapur Ganesh laddu.Reddy recently returned to India from the United States and started his business under the name 'Arban Groups'. He secured the winning bid against eight other participants in the auction.Last year, Lingala Dasharath Goud won the laddu for Rs 35 lakh.The practice of auctioning the laddu, which is considered auspicious by people in the area, began in 1994.