Baker ordered to leave Borough Market for being 'too successful' wants public apology
The owner of Bread Ahead, a popular bakery in London's Borough Market, is demanding an apology after his lease was not renewed. He claims the market trustees cited his business's international success as a reason for the non-renewal, which he describes as 'tall poppy syndrome'.
Why it matters
This case raises questions about the criteria used by public markets for tenant selection and the tension between local community focus and business expansion.
Bread Ahead Holly Bishop , Entertainment & Lifestyle Reporter 2 minutes ago COMMENTS News Briefings
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The owner of a popular bakery that is being kicked out of Borough Market for being “too successful” wants an apology from the market and for them to declare “it was a mistake”
Bread Ahead , which serves doughnuts, sourdough, pastries, coffee and more, has operated in the popular south London market since 2013.
Owner Matthew Jones said he started the business solely off an “idea I believed in, a love of baking and a determination to make it work”, and in the 13 years since, the company has gone international, opened various stores and hired 83 people.
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