Bake Baby owner Abi Smith turns lockdown hobby into a business

Abi Smith has successfully expanded her home-based baking business, 'Bake Baby', into a physical stall at Oswestry Market. The article details her journey from pandemic hobbyist to a market trader, noting the difficulties of maintaining business security.
Why it matters
It provides insight into the post-pandemic economic landscape for micro-enterprises and the realities of local market trading.
Image caption, Abi Smith has opened a stall at Oswestry Market called Bake Baby
"It started as a lockdown hobby when I was pregnant, I was craving sugar. I started baking, posting photos on Facebook and people were just going mad for it."
Abi Smith started out as a home baker during the pandemic, delivering cakes to people's doorsteps fully masked up and wearing protective gloves.
Now, she has transformed her pregnancy craving and lockdown baking into her own business, and has taken it a step further by opening a stall at Oswestry Market.
Called Bake Baby, Smith sells cakes and desserts like "school cake", cornflake tarts and deep filled cookie pies, as well as food prep bowls - a part of the business she calls Buff Box Meal Prep.
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