Bad news for Jason Kelce: Postal Service rules say you shouldn't mail pee to data centers
Former NFL player Jason Kelce starred in a viral ad campaign for Liquid Death that jokingly encourages people to mail urine to AI data centers to protest water usage. The USPS has clarified that mailing urine is generally prohibited unless it is for specific medical testing purposes.
Why it matters
The story highlights the intersection of viral marketing, environmental activism regarding AI infrastructure, and the regulatory realities of public services.
USPS says: only some people should send their pee through the mail. Adam Berry/Redferns Jason Kelce's viral ad pokes fun at data center water usage and tells people to "pee on computers." The ad ends with a chorus of supposed pee-ers handing over yellowish jars to a post office worker. USPS rules say most people aren't allowed to mail their urine. Former NFLer Jason Kelce is jokingly telling people to send their urine to data centers over the mail. USPS rules say most people should just flush. On Tuesday, Kelce, the co-owner of Garage Beer , starred in a now-viral ad campaign featuring the canned water brand Liquid Death. After standing next to a toilet, he turns to the camera, revealing a glass jar containing a (concerningly) dark yellowish liquid.
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