B.C. Lions delete viral social media post after win over Redblacks
The B.C. Lions deleted a viral social media post mocking the Ottawa Redblacks after the team faced backlash. The Lions replaced the post with a mock-apology, highlighting the Redblacks' ongoing 17-game losing streak.
Why it matters
The incident illustrates the evolving standards of professional sports social media engagement and the tension between fan-focused banter and public relations.
The B.C. Lions appear to have experienced remorse over a recent celebratory social media post, as the team deleted it after it went viral.
Instead of a standard schadenfreude-esque meme, the club released an official-looking statement after beating the Ottawa Redblacks at TD Place Stadium on Sunday night.
“The B.C. Lions have decided to respectfully refrain from posting win memes tonight out of an abundance of caution for the well-being of the Ottawa Redblacks and their fanbase,” read the post.
“Please know the B.C. Lions are excited about their win but extend the deepest of sympathy for all those who experienced another loss tonight.
The Road Team, please enjoy yet another lemon.
The statement drew mixed reviews from users on social media. In one reply, the team indicated it was intended in “all fun and games!”
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