B.C. council candidates turn to humour, eye-catching stunts in bid to break through
Municipal election candidates in British Columbia are using humor and unconventional stunts, such as wake-surfing in high heels, to gain visibility in crowded races. These strategies aim to build personal connections with voters and stand out from traditional campaigning.
Why it matters
This reflects a broader trend of candidates using social media and viral marketing to bypass traditional political communication barriers.
The 33-year-old engineer and entrepreneur has built much of his campaign around deliberately self-deprecating messaging, using deadpan signs and social media to make his campaign stand out from the crowded field.
Rogers said the idea was to inject some fun into what can otherwise be a repetitive part of an election campaign.
He says the messaging is a reflection of his personality, rather than an engineered strategy.
"I like to be just genuine and transparent in everything I do, whether it's running my business or now campaigning," Rogers said.
"Whether people like me or hate me, it gets them to ask questions about why I'm doing this, and what I'm thinking and what plans I have."
A screenshot from Brady Rogers' campaign website. The candidate has turned to self-deprecating humour as a part of his bid to break through in a crowded municipal election race. (Brady Rogers)
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