Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.
Startup Azoma has raised $11.2 million in Series A funding to expand its 'agentic commerce optimization' platform. The company helps consumer goods brands optimize their visibility so they are recommended by AI shopping agents and large language models.
Why it matters
As consumers increasingly delegate online purchases to AI assistants, brands must adapt their digital marketing strategies to remain discoverable.
Azoma, cofounded by Timur Luguev and Max Sinclair, just raised $11.2 million in Series A funding. Azoma Azoma helps brands get their products discovered by AI shopping agents. Its platform measures brands' AI visibility among specific shoppers and offers tips to improve. Azoma just raised $11.2 million in a round led by Puma Growth Partners. As people begin to delegate online purchases to AI assistants and agents, the startup Azoma wants to ensure its consumer-goods clients make the shopping list. Azoma works with brands to help their products be discovered by AI shopping agents and platforms, including OpenAI's ChatGPT , Google's Gemini , Alexa for Shopping , and Walmart's Sparky . The company exclusively told CMO Insider on Wednesday that it had raised an $11.2 million Series A funding round, led by Puma Growth Partners.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in