Ayurveda targeting global markets; seeks govt support to maintain momentum
Indian Ayurveda service providers are seeking government support to expand into global markets like West Asia and Africa. They are requesting national priority status, better insurance coverage, and the establishment of an Ayurveda and Wellness Council.
Why it matters
Government backing for traditional medicine could significantly impact India's wellness tourism revenue and global healthcare integration.
Indian Ayurveda service providers are targeting the West Asia, East Asia, South Africa, and the CIS nations to spur growth. With this in mind, they have appealed to the Central Government to develop standard guidelines for the sector in consultation with public and private service providers.
The report objectively outlines the industry's demands and the government's role without editorializing.
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