Awareness about Bescom’s HT Mithra app is lacking among industrialists
Industrialists in Karnataka report a lack of awareness regarding the HT Mithra mobile app, despite its effectiveness in resolving power-related grievances for high-tension consumers. Bescom officials are planning outreach meetings to increase adoption of the platform.
Why it matters
Improving digital infrastructure for industrial power consumers is critical for operational efficiency and revenue management in the energy sector.
More than 17,000 HT electricity consumers have benefitted by the HT Mithra mobile app. However, there was a lack of awareness among consumers on how to use the app, say industrialists.
B. Murali Krishna, industrialist and president, Peenya Industries Association, said, “The HT Mithra mobile application is really good and it is user friendly. It has benefitted many industrialists in raising complaints and getting them addressed on time. The entire app has been developed keeping consumers grievances in focus. However, there is less awareness about the app among users on how to use it.”
“We have asked the Bescom officials to hold meetings with industrialists in its jurisdiction just to create awareness about the app so that more people can download and use it. Soon, a meeting will be held regarding the same at a subdivision office in Peenya,” he added.
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