NBC Los Angeles13 hours ago·3 min read·medium

‘Avengers: Endgame’ retakes box office crown 7 years after debut

Jake Coyle | The Associated Press

✦AI Summary

Marvel's 'Avengers: Endgame' returned to the top of the box office with a rerelease titled 'Endgame: Encore,' grossing $86 million globally. The move highlights Hollywood's strategy of using rereleases to fill gaps in the theatrical schedule.

Why it matters

This trend demonstrates how major studios leverage existing intellectual property to maintain theatrical revenue during slower release periods.

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The schedule for the “Avengers: Endgame” movie is displayed at a theater in Berkeley, California, U.S., on Monday, April 29, 2019.

Seven years after becoming the second-highest-grossing film ever, “Avengers: Endgame” returned to the No. 1 spot at the box office in a victory lap for Marvel and an appetizer for the upcoming blockbuster “Avengers: Doomsday.”

The rerelease grossed $26 million over the weekend and another $60 million overseas, according to studio estimates Sunday. The film, which grossed $2.8 billion in 2019, was put back into theaters with several new end-credits scenes and an introductory thank you to fans from Robert Downey Jr. and Chris Evans.

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Among rereleases, only the 1997 release of “Star Wars: A New Hope” ($35.9 million) and the 2011 repeat of “The Lion King” ($30.2 million) have opened higher than “Endgame” in domestic cinemas.

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