'Avengers Endgame: Encore' scores USD 86 million debut weekend; Marvel film nears 'Avatar' record to become highest-grossing film of all time
The re-release of 'Avengers: Endgame' as 'Avengers Endgame: Encore' earned $86 million in its opening weekend, pushing it closer to the all-time box office record held by 'Avatar'. The film's success highlights the growing trend of studios using re-releases to fill gaps in the theatrical schedule.
Why it matters
This demonstrates the continued commercial power of major intellectual property and the strategic use of re-releases in the modern film industry.
Seven years after becoming the second-highest grossing film ever, 'Avengers: Endgame' returned to the No. 1 spot at the box office in a victory lap for Marvel and an appetizer for the upcoming blockbuster 'Avengers: Doomsday'. The film, that re-released with the title 'Avengers Endgame: Encore', not only managed to regain the box office crown, but also set itself up to regain the box office crown from 'Avatar'.The rerelease grossed USD 26 million over the weekend and another USD 60 million overseas, according to studio estimates Sunday. 'Avengers: Endgame', which earned a worldwide haul of USD 86 million over its debut weekend, now has a global box office estimate of USD 2.88 billion.
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