Autodesk's Dara Treseder explains why the company is investing $350 million in AI training
Autodesk is investing $350 million into AI training and educational tools to bridge the gap between personal AI usage and professional adoption. CMO Dara Treseder notes that while many use LLMs daily, there is significant anxiety regarding AI's reliability and job security in the workplace.
Why it matters
This investment highlights the corporate challenge of upskilling workforces to overcome psychological barriers to AI integration.
Autodesk is making a $350 million investment in training and tools to help people learn how to use artificial intelligence, said Dara Treseder, the company's chief marketing officer, in an interview at the 2026 Cannes Lions Festival. Treseder cited insights gleaned from the company's recent AI jobs report. "It showed that while 82% of people are very comfortable using LLMs in their daily lives, only a third of people are comfortable using AI in their job," she said. In the report, respondents said they fear AI might not work properly or will make humans irrelevant. "That education is so key, not only to give people the skills and the talent," she said, "but to change the mindset." Read the original article on Business Insider
The article reports on corporate strategy and survey data without taking a political stance.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in