Authentic Digital named Semrush's first NZ partner
Authentic Digital has become the first New Zealand enterprise partner for Semrush, following Adobe's acquisition of the search platform. The partnership aims to help local brands optimize their visibility across both traditional search engines and AI-driven answer tools.
Why it matters
This highlights the growing necessity for businesses to adapt their marketing strategies to account for AI-generated search results rather than just traditional keyword rankings.
Authentic Digital has been named Semrush's first New Zealand Enterprise Partner, giving New Zealand organisations a local channel to access Semrush's enterprise search and AI visibility tools.
The partnership follows Adobe's acquisition of Semrush for USD $1.9 billion and responds to demand from brands that want to track how they appear in both conventional search results and AI-generated answers.
Authentic Digital said the designation reflects its existing search business and its work in AI Visibility, also known as Answer Engine Optimisation and Generative Engine Optimisation. It plans to combine Semrush's data with local advisory services for New Zealand marketing teams navigating a broader search landscape.
That shift comes as marketers look beyond Google's traditional search results. Consumers still use standard web search, but they are also turning to tools such as ChatGPT, Gemini, Claude and Perplexity for product research, provider comparisons and recommendations.
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