authentic digital named Semrush’s first and only New Zealand Enterprise Partner
Authentic digital has been named the first New Zealand Enterprise Partner for Semrush following Adobe's acquisition of the platform. The partnership focuses on helping brands navigate the shift from traditional search to AI-driven answer engines.
Why it matters
Highlights the growing importance of Generative Engine Optimization (GEO) as AI tools change how consumers discover brands online.
This partnership comes after Adobe’s acquisition of Semrush for US$1.9B in April.
The Enterprise Partner designation recognises authentic digital’s established search practice and its early work in AI Visibility – Answer Engine Optimisation (AEO), also known as Generative Engine Optimisation (GEO). It also brings together Semrush’s global data and technology with local interpretation for New Zealand marketing teams managing increasingly complex search environments.
Google’s front page is no longer the whole search market
For years, search visibility was largely discussed in terms of a position on the first page of Google. That view is now incomplete. Customers still use conventional search, but they also encounter Google AI Overviews and ask services such as ChatGPT, Gemini, Claude and Perplexity to research options, compare providers and recommend what to do next.
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