Authentic brand content and in-person marketing are imperative amid growing digital fatigue
A report from eMarketer suggests that digital fatigue is causing consumers to disengage from online platforms, leading to a decline in social media activity. The firm recommends that brands pivot toward in-person marketing and digital out-of-home advertising to reach audiences.
Why it matters
As digital advertising becomes less effective due to user burnout, marketing strategies must evolve to prioritize physical touchpoints and authentic engagement.
Boost your brand and generate demand with media programs.
Learning Center Read through guides, explore resource hubs, and sample our coverage.
Register for an upcoming webinar and track which industry events our analysts attend.
Listen to our podcast, Behind the Numbers for the latest news and insights.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in