Austrian bakery opens Soho shop selling a 3.3-pound rye loaf for $60

In a city where a bagel can be breakfast, lunch and a minor cultural institution, one new bakery is asking New Yorkers to rethink what bread can cost. In the heart of Soho, an Austrian family business has opened a shop devoted to just one loaf: a roughly 3.3-pound rye sourdough priced at $60, informs Euro News. But the question is what makes it so unique and pricey? As per the report, there are no shelves crowded with croissants, pastries or a dozen different breads. Instead, the bakery centers its operation around a single traditional rye loaf, made with organic rye flour, water and salt and fermented naturally. Scroll down to read the details.A bakery built around one loafThe new shop, called Rye, is located on Lafayette Street and brings the baking traditions of Graz to Manhattan.