Times of India·3 min read·easy

Australian waitress started with $100; side hustle later hit $5m in revenue

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Australian waitress started with $100; side hustle later hit $5m in revenue
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Bianca Monley grew a small healthy-food side hustle started with $100 into a $5 million business by focusing on a clear mission and a farm-to-table model. The business eventually expanded to include a 100-acre farm, emphasizing the importance of delegation as a company scales.

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It provides a practical case study for entrepreneurs on scaling a business while maintaining brand consistency and quality.

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Bianca Monley was 21, had little more than $100, a tiny Bondi apartment and an instinct that healthy food could be more exciting than what was available at the time. She quit her waitress job and started cooking meals for 10 friends from the gym in her area. There was no big business plan, no investors, just a kitchen, a handful of customers and the desire to see where the idea might lead. That little experiment was now a $5 million business and a 100-acre farm years later. Scroll down for details.Begin with clarityMonley’s first step was understanding what she wanted the business to achieve, she said on her website. The idea was simple. Help people eat better. As the company grew, that purpose developed into a larger mission to change the perception around healthy food.

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