Australian firm to buy 35% in Daft and DoneDeal owner
Australian firm REA Group is acquiring a 35% stake in Distilled, the Irish parent company of platforms like Daft.ie and DoneDeal.ie, for €248 million. The deal values the Irish digital marketplace operator at over €700 million as it continues to expand its multi-vertical portfolio.
Why it matters
This investment highlights the growing international interest in high-growth digital marketplaces and marks a significant consolidation in the Irish property and classifieds sector.
An Australian digital advertising business specialising in property, REA Group is to pay €248 million on acquiring a 35% shareholding in Irish digital marketplace operator, Distilled that operates daft.ie and DoneDeal.ie.
The proposed deal by the REA Group - which is the owner of Australia's realestate.com.au - and Distilled announced earlier this morning puts a value on the entire Distilled business of €708.57 million.
The €708.57 million value on Distilled is an €84.57m increase on the €624m value placed on Distilled almost two years ago when Adevinta sold its 50pc stake in Distilled Ltd for €312m to Dublin based fund manager Blacksheep Fund Management in November 2024.
However, since then, the leading multi-vertical digital marketplace operator, Distilled has expanded and has paid out €107.5m to purchase three businesses in Northern Ireland and the Republic over the last 14 months.
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