Australian beachwear brand Swim Shady wins trademark battle against rapper Eminem
An Australian beachwear brand, Swim Shady, successfully defended its name in a trademark dispute against rapper Eminem. The adjudicator ruled that Eminem's existing trademarks were not broad enough to cover the brand's products.
Why it matters
It clarifies the scope of trademark protection for celebrity monikers versus commercial business names.
shares Share article An Australian beach brand has won a trademark battle against US rapper Eminem after the star attempted to block the company from using its name over its similarity to his alter ego Slim Shady.
The article reports on a legal ruling with balanced coverage of both parties' positions.
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