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The Australian government has updated its news bargaining legislation to include LinkedIn, requiring digital platforms to pay media organizations for content. Platforms must now strike deals with at least six media outlets or face a 2.5% levy on their digital advertising revenue.
Why it matters
Represents a significant regulatory shift in how global tech giants interact with and compensate local news publishers.
LinkedIn dragged into news bargaining incentive legislation, despite lobbying from Microsoft
The government has released new details of its news bargaining incentive legislation, with LinkedIn no longer exempt from the agreement – which will force platforms to pay for news content.
The platforms – Google , Meta , TikTok and now LinkedIn – will have to make deals with at least six media organisations (an increase from four under the draft legislation) or pay 2.5% of their digital revenue made in Australia.
The government has announced the changes after consultations with industry.
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