Audi continues U.S. product push with three-row Q9 SUV
Audi has unveiled the Q9, a new full-size three-row SUV designed specifically for the American market. The vehicle aims to compete in the premium segment with high-performance engine options and a focus on interior space.
Why it matters
This launch represents a strategic pivot for Audi to regain market share in the U.S. by catering to local preferences for larger, high-performance luxury vehicles.
German luxury auto brand Audi unveiled its full-size Q9 SUV on Tuesday.
It is the first so-named vehicle for Audi and the latest in a product push aimed at the heart of the American market, where the brand has struggled over the past several quarters.
The three-row Q9 and a high-performance SQ9 variant will together be the brand's flagship U.S. model, joining two other SUVs Audi has already unveiled this year — the compact Q3 and midsize Q7 SUVs, which were revealed in March and June, respectively.
Filip Brabec, Audi of America senior vice president of product management, said the Q9 was made primarily with the U.S. consumer in mind. The consideration extended to the six and eight-cylinder engines and large cupholders.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in