Athena Protein Raises Pre-Seed Round From Campus Fund to Make High-Protein Food an Everyday Habit in India
Athena Protein, a Bengaluru-based food startup, has secured pre-seed funding from Campus Fund to scale its high-protein Greek yogurt. The company has gained significant traction by offering a clean-label, affordable product that has seen high customer retention and organic growth.
Why it matters
It highlights the growing demand for affordable, health-conscious, and high-protein food options in the Indian consumer market.
Athena, a high-protein food brand building for everyday Indian consumption, has raised its pre-seed round from Campus Fund. The company is live in Bengaluru, Hyderabad, and now in Chennai.
Athena’s first product is a clean-label Greek yogurt delivering 22g of protein in a single 200g cup at INR 75, a price point that makes high-protein dairy affordable enough to eat daily rather than occasionally. Comparable protein servings in the premium chilled category retail at INR 125 to INR 150.
The formulation took over a year. Condensing 22g of protein into one cup without ruining the texture is difficult enough that most global players stop short of 17g. Athena reached it using ultrafiltration, milk protein concentrate, and added milk solids, with no protein isolates, no stabilisers, no preservatives, and no added sugar in the flavoured variants. Shelf life of 30 days is achieved through bioprotective cultures.
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