At Jaipur’s City Palace, Forevermark celebrates diamonds and individuality
Forevermark and De Beers Group hosted an event at Jaipur’s City Palace to announce new brand ambassadors and celebrate the brand's first anniversary in India. The event highlighted the intersection of royal heritage and luxury diamond jewelry.
Why it matters
This reflects the strategic marketing efforts of luxury brands to align with Indian royalty and cultural prestige to capture the high-end consumer market.
At Jaipur’s City Palace, Forevermark celebrates diamonds and individuality left Gauravi Kumari and global CEO of Forevermark, Shweta Harit Special Arrangement https://th-i.thgim.com/public/incoming/7ynsya/article71604109.ece/alternates/FREE_1200/IMG_2565%20.jpg PRATHMESHK Gauravi Kumari speaks about the personal meaning of jewellery, festive dressing and celebrating oneself, as Forevermark unveils its latest campaign against a backdrop of royal grandeur Gold gleamed against gold at Jaipur’s City Palace. Jewels caught the light as models moved through gilded surroundings in festive silhouettes, bringing together the grandeur of the palace and the brilliance of diamond jewellery. The evening was a spectacle of gold, colour and sparkle, with the historic setting lending the event an unmistakable sense of opulence. On October 8, the historic palace became the backdrop for two announcements by De Beers Group and Forevermark Diamond Jewellery.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in