At Delhi’s The Bar Behind the Sandwich Shop, the cocktails are worth the search
The Bar Behind the Sandwich Shop in New Delhi has gained popularity as a hidden, intimate speakeasy-style venue. The founders emphasize that the bar's success is driven by its community-focused atmosphere and a carefully curated cocktail program.
Why it matters
The venue represents a shift in urban hospitality toward 'hidden' experiences that prioritize discovery and intimate social interaction over traditional marketing.
Six months is a lifetime in the hospitality business. And usually long enough for a venue to become a predictable pin on Google Maps. New Delhi’s The Bar Behind the Sandwich Shop (TBBTSS), however, has managed to remain a well-kept secret – the mark of a true speakeasy in an era of faux-hidden bars. With no signboards to guide you and no digital breadcrumbs to follow, finding it still relies on good ‘ol word of mouth. To get in, you still need to know someone who has successfully navigated the threshold and can guide you to the exact spot.
The article is a lifestyle feature focusing on a local business and its unique service model.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in