At Cannes Lions, summer fashion mirrored marketers' renewed emphasis on creative credibility

Joi-Marie McKenzie/Business Insider This post originally appeared in the BI Today newsletter. You can sign up for Business Insider's daily newsletter here . Cannes Lions Lewks Creative credibility reigned supreme this week at Cannes Lions, the big marketing conference that drew more than 13,000 marketers, creators, celebrities, and tech professionals in France. And as many attendees floated between brand activations on the beach, panels — whether attending or participating — walking the very hot Croisette during a heat wave, and dealmaking, they also dressed with intention. At a conference like this, signaling status and approachability mean just as much as how you're courting investors, pitching advertisers, and negotiating sponsorships. I was on the ground, pounding the pavement (my feet are surely paying the price) to hand-pick those who stood out above the rest. The ones who caught my eye all had a few things in common. If you're looking to pack with confidence next year, here's how they won the style award during Cannes Lions. They embraced color: Under the sun-searing skies, popping on hues that mimic the Mediterranean sunset and sky just work. That's oranges, yellows, vibrant reds, and even cerulean blue. Yes, that one from "The Devil Wears Prada." They prioritized accessories: Sunglasses are a must in Cannes, and our selects had eye-catching choices. Still, others also picked up lapel flowers, neck scarves, and hair ribbons. They didn't skip the bag: Most folks I stopped had a statement bag that completed their look. Whether it was designers like Chanel, Hermes, or Louis Vuitton, it wasn't the label that made it work. It was the vibe, as most chose natural colors or fabrics like rattan. And if you want to catch up on everything you missed at Cannes Lions, including the raging parties that often went until 4 in the morning, subscribe to BI's CMO Newsletter . Read the original article on Business Insider