ASUS ROG bets on cooling, customization for premium gaming
ASUS ROG has launched the G1000 gaming desktop in the Philippines, featuring a unique holographic fan system and high-end cooling components. The company is also releasing 20th-anniversary travel accessories to complement its gaming lineup.
Why it matters
This reflects the continued expansion of premium gaming hardware and lifestyle branding in Southeast Asian markets.
ROG Philippines on Sept. 29 introduced the ROG G1000 gaming desktop alongside its limited-edition ROG Slash Backpack Edition 20 and ROG Slash Hard-Case Luggage Edition 20, expanding its 20th-anniversary lineup in the Philippine market.
The G1000's main differentiator is its built-in AniMe Holo fan, which ROG describes as the world's first holographic fan system in a prebuilt gaming PC. It can display customizable holographic visuals while operating in a chamber separate from the desktop's primary thermal path, ASUS ROG said in a statement.
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